“If your customers are successful, you will be successful” – anonymous
Over the years, content marketing has been uprooted on the foundations of educating customers. It sought to inform of how products can be used and the benefits one can acquire from it, enhancing customer relationship management. Customers are the most important indeed. Without them, a business will not come to exist. For that reason, nurturing customers would be important. For when customers are successful and so you will be.
What was content marketing before?
Content marketing can be seen in so many forms of advertising; print and magazine to name a few. In the early days, companies who practiced content marketing only intended to help their customers without having to tell much about them selves. One of the firsts who introduced the idea is Michelin Tires. In 1900, Michelin was successful in connecting to its customers by releasing 35,000 free copies of a 400 page guide book, helping drivers know more about how to effectively maintain their cars. Needless to say, they earned increased profits.
Content Marketing to Transform
From the old school version of just plainly informing customers, content marketing ought to transform. The dynamic changes are inevitable to occur because man continues to develop. So as to mention, is the digital age. In marketing, the internet has been the most efficient and most effective way in reaching out to customers nowadays. With the growing trend on blogs and social media, channels of communication are bombarded with promotions of any kind. According to a study conducted by NM Incite and Nielsen (2012), about 33% of consumers find ads on social networks annoying than an average online advertisement.
With such notice, marketers aim to focus their campaign on a transformed content marketing, focused on research and a pre-defined goal to solve a gap. Marketers must put into effect the purpose of the campaign and the type of information that the customers would consider significant and beneficial to them.
A well-established company such as Coca-Cola is taking necessary steps to reach their customers in a remarkable way. Their main strategy is to improve their content marketing by disseminating “liquid and linked” messages. These are those types of messages that generate contagious and exceptional ideas that are present in all medium of promotions. These messages can be similar to telling a story. A story that creates a conversation that let readers act and react, and get hooked to a plot that allows them to experience the sensation of excitement and engagement.
“What happens next?” as the readers may ask. Connected content marketing should be the transformation, that by which inclinations grow and emotions are tapped. Connected content marketing would be an effective way to enable immersion amongst customers leading to attained loyalty, increased sales brand awareness and the like.
Over the years, content marketing has been uprooted on the foundations of educating customers. It sought to inform of how products can be used and the benefits one can acquire from it, enhancing customer relationship management. Customers are the most important indeed. Without them, a business will not come to exist. For that reason, nurturing customers would be important. For when customers are successful and so you will be.
What was content marketing before?
Content marketing can be seen in so many forms of advertising; print and magazine to name a few. In the early days, companies who practiced content marketing only intended to help their customers without having to tell much about them selves. One of the firsts who introduced the idea is Michelin Tires. In 1900, Michelin was successful in connecting to its customers by releasing 35,000 free copies of a 400 page guide book, helping drivers know more about how to effectively maintain their cars. Needless to say, they earned increased profits.
Content Marketing to Transform
From the old school version of just plainly informing customers, content marketing ought to transform. The dynamic changes are inevitable to occur because man continues to develop. So as to mention, is the digital age. In marketing, the internet has been the most efficient and most effective way in reaching out to customers nowadays. With the growing trend on blogs and social media, channels of communication are bombarded with promotions of any kind. According to a study conducted by NM Incite and Nielsen (2012), about 33% of consumers find ads on social networks annoying than an average online advertisement.
With such notice, marketers aim to focus their campaign on a transformed content marketing, focused on research and a pre-defined goal to solve a gap. Marketers must put into effect the purpose of the campaign and the type of information that the customers would consider significant and beneficial to them.
A well-established company such as Coca-Cola is taking necessary steps to reach their customers in a remarkable way. Their main strategy is to improve their content marketing by disseminating “liquid and linked” messages. These are those types of messages that generate contagious and exceptional ideas that are present in all medium of promotions. These messages can be similar to telling a story. A story that creates a conversation that let readers act and react, and get hooked to a plot that allows them to experience the sensation of excitement and engagement.
“What happens next?” as the readers may ask. Connected content marketing should be the transformation, that by which inclinations grow and emotions are tapped. Connected content marketing would be an effective way to enable immersion amongst customers leading to attained loyalty, increased sales brand awareness and the like.